Solar Energy Ads: The Strangest Commercials From Around The World

From Mother Nature Network’s Chris Turner:

Bu hafta, New Jersey Gov. Chris Christie announced plans to double the solar power capacity on the Garden State’s griddoubling down on the state’s national lead in new solar installations for 2012which inspired San Jose Mercury News energy reporter Dana Hull to post this message to Twitter: “Imagining the great ad campaign for solar in NJ: Springsteen, Gandolfini.Which in turn inspired two things in me. First, a brief daydream about Tony Soprano talking upthis thing of oursas Paulie Walnuts hussled a crew up a ladder to install solar panels while the Boss howled, “Born in the USA!” Second, a sort of open question: How do solar companies pitch themselves, anyway? I can’t remember ever seeing a TV commercial for solar panels, but they had to be out there in the YouTube wilds, didn’t they?

I soon discovered that there actually isn’t much in the way of slick solar advertising. And what TV spots there are make for some curious viewing. Here are the seven strangest, slickest and most curious.

List and captions courtesy of Mother Nature Network

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  • Garden State Solar

    My first surprise: someone’s already a href=”http://www.mnn.com/eco-glossary/solar-powertarget=_hplinktalking up solar power in Jersey/a. Unfortunately, some sort of state ordinance apparently obliges solar companies to hire ad agencies staffed exclusively by people who have been in comas since the Carter presidency to produce their ads. Here’s a 2011 ad from Middleton, N.J., taking us back to the 1980s future.

  • Solon ‘HAILAd

    Beaming in from the other side of the Atlanticand from another, much more sophisticated universe, in terms of production valuesa href=”http://www.youtube.com/watch?v=lFJc4xuFPcctarget=_hplinkhere’s a big-budget two-minute spot from Germany’s Solon Energy/a. They spent so much on the filming, though, they must’ve run out of cash to fund a focus group, which would’ve surely told them that the best way to convince people of the merits of solar power might not be to lay ruin to their city in a biblical bombardment of batteries.

  • SolarCity‘Turn Sunshine Into Cash

    a href=”http://www.youtube.com/watch?v=9gUMI6VCVkEtarget=_hplinkI had high hopes for this ad/a, which comes to us from the Bay Area’s top solar installer. And the first 15 seconds are as sharp and powerful as any you’ll find in cleantech, as rows of coal trucks hurry in reverse back to their mines and smoke hussles back down smokestacks. Yazık, SolarCity seems to have handed the second half of the spot over to the same pack of defrosted Carter-era ad men who did Garden State Solar’s work. Great shots of those guys walking past a truck and then waving cheerily as they drive somewhere for some undisclosed reason. Really closes the proceedings on a high note.

  • SolarWorld‘It Starts At Home

    All in all, a href=”http://www.youtube.com/watch?v=Uj1E8Swu5X0target=_hplinkthis is probably the strongest ad of the bunch/a in terms of focused messaging and stylish presentation. It does suffer a bit from PowerPoint disease, thoughtoo much data in too many infographics that zip past far too quick to processand it closes with somewhat generic livin’-the-good-suburban-life images that could be advertising anything from low-fat food to life insurance. Has no one in the solar industry ever heard of a climax?

  • Queensland Government’s Johnny Nash Ad

    Sunny Australia’s been a world leader in solar research since NASA first installed panels at remote outback spacecraft tracking stations in the 1950s, but it’s been a laggard in actual PV installations, a href=”http://en.wikipedia.org/wiki/Solar_power_by_countrytarget=_hplinkranking behind such noted sun destinations as Belgium and the Czech Republic/a in actual solar generating capacity. For whatever reason, though, Australian governments love to make pro-solar ads. Here’s one that encapsulates all the generic arguments, all to the all-too-familiar strains of Johnny Nash’sI Can See Clearly Now.

  • Indian Solar Ad

    The Indian government is in the midst of a href=”http://online.wsj.com/article/SB10001424052702303745304576356740170323036.htmltarget=_hphttpan ambitious push into the front ranks of the global solar market/a, and apparently the state government of Bengal (I think) is touting solar panels as lifestyle accessories for the emerging middle class. My Bengali’s not what it could be, but if I follow the story line correctly, ta href=”http://www.youtube.com/watch?v=nLIiwlENKwotarget=_hplinkhe happy family in this ad/a trades their ailing matriarch for a sizeable solar array – hangi, I have to admit, is probably the more prudent choice, fiscally speaking.

  • Vintage ’80s Solar Ad

    Embedding’s blocked for this one, so a href=”http://www.youtube.com/watch?v=yBeVBUACqFctarget=_hplinkclick here to learn how our solar future looked from the Texas ranchlands of the 1980s/a.

    I don’t know who this Dale Robertson is, but it seems likely he was one of the less celebrated Ewing cousins on the hit 1980s dramaDallas.Disgruntled at being cut out of the family’s fictional oil fortune, he appears to have wandered off into the Texas countryside to deliver rambling monologues about solar power. “Can’t think of anything . . . more . . . reasonable than that.

  • Also On The Huffington Post

    Jeanette Pavini joins us to talk about some great tricks to keeping your garden economical this year.

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Solar Energy Growing Rapidly in Grand Valley

GRAND JUNCTION, Colo- It’s been six years since solar energy started in Grand Junction, and officials say it’s been booming ever since.

The Colorado Solar Energy Industries Association, discussed highlights from a study Wednesday at Colorado Mesa University, showing a grouping solar market in Mesa County.

Officials say the market has grown by 100 percent every year, and Colorado is among the top five states in solar energy growth. “Has a very positive impact on the economy on peoples lives and also on the environment, obviously reducing admissions that would be coming from power plants so,” said Lou Villaire Atlasta Solar Center sales manager.

Beri 2006 daha 1,000 residential and commercial solar electric systems have been installed in the grand Valley.

Officials say thus far, solar energy has brought about 15 million dollars a year to our economy, and has employed more than 100 people.

Officials say there are about 15 different solar companies throughout Mesa County.

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Local solar energy market growing


GRAND JUNCTION, Colo (KKCO) The industry is not only booming on the Western Slope, but worldwide. A new study by Colorado Mesa University and the Colorado Solar Energy Industries Association show that solar energy is now the single fastest growing energy source in the world. Beri 2006, ABD dışındaki. solar market has grown by 110% per year. Experts say more affordable options are leading to increased demand.

Solar used to be too expensive for many people, but times have changed. “The availability of the solar lease,” Dr diyor. Lou Villaire with the Grand Valley Solar Center. That’s one of the reasons for the huge increase in solar sales. “Şimdi, so many more people can get into solar for their home without outlaying any capital, and immediately begin to save money on their bills,” explains Villaire, also a salesman at Atlasta Solar Center in Grand Juncton. Beri 2006, daha 1,200 residential and commercial solar electric systems have been installed in the Grand Valley.

We’ve had no problems with the panels at all,” says Ladonna Ishida.
Ishida bought and installed solar panels on her Orchard Mesa home in 2009 için $26,000, but saved $17,000 in rebates and tax credits. “You see your meter going backwards, and you have a 9 veya 10 dollar electric bill, and it’s like I can live with that,” adds Ishida, who plans to recoup the costs in no time. “We’re really energy conscious so we don’t have lights on all the time, and don’t run computers needlessly, so I think we’ll recoup it before 12 years.

Mesa county now represents a 15 million dollar annual solar industry. “We started as a company in 2005 with two people, myself as one of them, and my husband; and we’ve grown to 20 çalışanları,” says Heidi Ihrke, owner of High Noon Solar in Grand Junction.

Şimdi, over a dozen residential and commercial solar systems are being installed in the Grand Valley every week.

All of this has been very much a collective effort in making a real positive impact on the local economy,” says Villaire.

There are currently over a dozen solar companies in the Grand Valley, employing nearly 100 people. Colorado is also among the top five states in solar energy growth. Installing solar panels also makes you eligible for rebates, and state and federal tax credits. Ancak, officials say you’d better hurry, because as demand increases, rebates and tax incentives are decreasing.

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Geostellar Unveils Instant Solar Analysis for Everyone

MARTINSBURG, W. Va.–(İŞ TEL)–

Geostellar, providers of advanced geomatic technology, launched today
the first-ever online platform for property owners to instantly analyze
the potential value of solar energy on their rooftops. West Virginia
serves as the first region in the company’s nationwide rollout, ile
plans to launch in additional key markets over the remainder of 2012.

Through 3D simulations and proprietary algorithms, Geostellar instantly
assesses the energy generation potential, environmental benefits and
financial savings of “going solar.” Interested homeowners and commercial
facilities managers can enter their address on Geostellar.com,
where the property’s rooftop is analyzed on factors including shading,
slope, orientation, incentives and utility rates. Property owners are
invited to submit the resulting data to receive a free, independent
system design with recommendations on equipment configuration, financing
and installation options that provide the best financial return and
achieve the maximum benefits from state and federal incentives.

“Geostellar makes the solar energy experience illuminating and
enlightening, taking the burden of solar energy adoption off the
property owner and facilitating a stress-free browsing experience,"Dedi
David Levine, CEO of Geostellar. “We dedicated countless hours to
collecting 3D imagery, running solar simulations and analyzing financial
models so property owners and managers can easily reach the best solar
decisions for their homes and businesses.”

Through the U.S. Department of Energy’s SunShot program, the “Rooftop
Solar Challenge” awarded $12 million in funding to 22 regional teams to
improve financing options, reduce barriers and lower costs for
commercial and residential solar energy systems. Geostellar received
$500,000 to assist with mapping the Mountain State, where a net metering
program and a unique incentive for alternative fuels infrastructure have
laid the groundwork for a strong solar market. Geostellar’s West
Virginia Full-Scale Solar Team includes West Virginia University Natural
Resources Analysis Center, Mountain View Solar, the JOBS Project, ve
Jack Fuller, Ph. D., a professor of management and industrial relations
at WVU.

“West Virginia is a longtime leader in domestic energy feedstock. Bugün,
Geostellar is helping the state to continue this proud tradition by
diversifying its portfolio to include clean solar energy,” said Gregory
Adolfson, Sustainability Officer for the West Virginia Department of
Environmental Protection. “Together, we’re working to create jobs for
professionals including solar installers, engineers and electricians
while bringing the state one step closer to meeting its goal of 25
percent alternative and renewable energy by 2025.”

Geostellar executives will gather with regional officials, community
leaders and solar industry professionals for a formal launch ceremony in
Martinsburg on Wednesday, Temmuz 25. Property owners can run a full
rooftop solar analysis by visiting www.geostellar.com.

About Geostellar

By reducing the soft costs associated with solar energy projects,
Geostellar brings distributed solar generation closer to grid parity and
opens new markets across the United States. Through its proprietary
predictive algorithms, the company offers access to the knowledge and
guidance required for residential and commercial property owners to make
smarter energy decisions and benefit from reduced electricity costs. Için
more information visit: http://www.geostellar.com,
email info@geostellar.com, like
us on Facebook or follow @geostella on Twitter.

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Geostellar Unveils Instant Solar Analysis for Everyone

MARTINSBURG, W. Va.–(İŞ TEL)–

Geostellar, providers of advanced geomatic technology, launched today
the first-ever online platform for property owners to instantly analyze
the potential value of solar energy on their rooftops. West Virginia
serves as the first region in the company’s nationwide rollout, ile
plans to launch in additional key markets over the remainder of 2012.

Through 3D simulations and proprietary algorithms, Geostellar instantly
assesses the energy generation potential, environmental benefits and
financial savings of “going solar.” Interested homeowners and commercial
facilities managers can enter their address on Geostellar.com,
where the property’s rooftop is analyzed on factors including shading,
slope, orientation, incentives and utility rates. Property owners are
invited to submit the resulting data to receive a free, independent
system design with recommendations on equipment configuration, financing
and installation options that provide the best financial return and
achieve the maximum benefits from state and federal incentives.

“Geostellar makes the solar energy experience illuminating and
enlightening, taking the burden of solar energy adoption off the
property owner and facilitating a stress-free browsing experience,"Dedi
David Levine, CEO of Geostellar. “We dedicated countless hours to
collecting 3D imagery, running solar simulations and analyzing financial
models so property owners and managers can easily reach the best solar
decisions for their homes and businesses.”

Through the U.S. Department of Energy’s SunShot program, the “Rooftop
Solar Challenge” awarded $12 million in funding to 22 regional teams to
improve financing options, reduce barriers and lower costs for
commercial and residential solar energy systems. Geostellar received
$500,000 to assist with mapping the Mountain State, where a net metering
program and a unique incentive for alternative fuels infrastructure have
laid the groundwork for a strong solar market. Geostellar’s West
Virginia Full-Scale Solar Team includes West Virginia University Natural
Resources Analysis Center, Mountain View Solar, the JOBS Project, ve
Jack Fuller, Ph. D., a professor of management and industrial relations
at WVU.

“West Virginia is a longtime leader in domestic energy feedstock. Bugün,
Geostellar is helping the state to continue this proud tradition by
diversifying its portfolio to include clean solar energy,” said Gregory
Adolfson, Sustainability Officer for the West Virginia Department of
Environmental Protection. “Together, we’re working to create jobs for
professionals including solar installers, engineers and electricians
while bringing the state one step closer to meeting its goal of 25
percent alternative and renewable energy by 2025.”

Geostellar executives will gather with regional officials, community
leaders and solar industry professionals for a formal launch ceremony in
Martinsburg on Wednesday, Temmuz 25. Property owners can run a full
rooftop solar analysis by visiting www.geostellar.com.

About Geostellar

By reducing the soft costs associated with solar energy projects,
Geostellar brings distributed solar generation closer to grid parity and
opens new markets across the United States. Through its proprietary
predictive algorithms, the company offers access to the knowledge and
guidance required for residential and commercial property owners to make
smarter energy decisions and benefit from reduced electricity costs. Için
more information visit: http://www.geostellar.com,
email info@geostellar.com, like
us on Facebook or follow @geostella on Twitter.

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Solar energy co-op readies for launch

The Ottawa Renewable Energy Cooperative is in final negotiations with four local housing co-operatives to install 10-kilowatt solar projects on their roofs. In addition, the group is negotiating with a solar developer to buy a 250-kilowatt system.

Once these deals are closed, the co-operative will seek out local engineers, accountants and construction companies to help it get up and running. Ottawa residents can become members of the co-op by purchasing a minimum of 10 shares at $500 each. They then hang on to those shares for 20 yıl, gradually receiving full repayment on the principal, plus some interest.

“The key theme is local ownership and control,” says Dick Bakker, the secretary of the co-operative.

OREC represents a new wave of renewable power in Ontario, its founders say, providing a way for the community to invest in solar panels, wind energy and other forms of clean energy. In Ontario, there are only two other green power co-ops that the founders are aware of: Toronto-based TREC Renewable Energy Co-operative and AGRIS Solar in southwestern Ontario.

But these co-operatives, and solar industry insiders in general, are meeting with headwinds in the wake of government regulations regarding the solar industry.

Under its feed-in tariff program, the province signs 20-year contracts with renewable energy producers that guarantee them generous premiums for their power. Ontario has one program for larger producers, as well as one for small projects – dubbed microFIT – that was suspended in August 2011 while the government reviewed the requirement for applications.

That meant new projects could not be approved, effectively freezing the sales pipeline for some companies. New rules came out this month, with a point system implemented to prioritize projects (see sidebar). Government officials will reopen the application process in August.

Bu arada, diyor Clearly Solar CEO Jim Cummings, small companies have been suffering as a result of the suspension. In some cases, they’re going out of business altogether.

“I spoke to my banker last week, and she said one of her (güneş) customers lost $3 million this year. These are small companies. It is tragic the way the government has handled this,” says the head of the local solar installation company.

“I understand it has to go up the food chain, and the decision to review the program is time-consuming, but it’s got a real impact on the industry as a whole.”

Surviving such changes in government policy is just one challenge facing a renewable energy co-op, which must also deal with possible cost overruns and adjusting revenue forecasts that can change amid real-world use of the technology. For example, manufacturers’ promises for solar technology sometimes do not live up to expectations, Mr. Cummings says.

“Small companies focusing on smaller microFIT installations suffer the most,"Diye ekliyor, since those focusing on the larger FIT projects typically have better financing and deeper pockets.

Mr. Cummings and Stephen Graham, president of engineering and consulting firm SGA Energy Ltd., both say they are in support of the co-op model, though. Mr. Graham calls OREC members “risk-takers and pioneers” who are providing an alternative for small-cap investors to get involved in the industry. He adds the challenges for revenue may not be as worrisome as some fear.

“It’s almost like a (guaranteed investment certificate): the income is guaranteed as long as the sun shines, and that doesn’t vary year-to-year, very much,"Bay. Graham says.

 

Feed-in tariff community participation

The Ontario Power Authority’s main vehicle for encouraging community energy is the Community Energy Partnerships Program, which allots grants of up to $200,000 for these types of projects in the province.

CEPP came out of a 2009 directive from the Minister of Energy and Infrastructure encouraging industry players to include renewable energy in the grid. The grid is considered “brittle” in that it is difficult for the aging infrastructure to accommodate power that flows in and out, when it was built to only channel power out.

The directive also mandated OPA to create the feed-in tariff program, which guarantees producers a set price for their power. There are two types of FIT programs: microFIT (less than 10 kilowatts) and FIT (daha 10 kilowatts).

In mid-July, the federal government set new guidelines for FIT, placing a high emphasis on community participation. Applications are awarded points depending on the level of community involvement and other features. The more points, the higher a priority is usually placed on the project.

 

The point system is as follows:

3 points: A project in which a local community has a minimum 15-per-cent equity interest held by a co-op with, in the case of large FIT projects, 50 or more property owners who live in the municipality where the project is located. In smaller projects, 35 owners must participate.

3 points: A project in which an aboriginal community has a minimum 15 per cent interest.

2 points: A project including an equity interest or host from an institution such as a public university or publicly owned long-term care home.

2 points: Support from local council.

2 points: Support from local aboriginal community.

2 points: Project readiness (based on having available land or, in the case of a solar applicant, an available surface).

1 point: System benefit (biowater and energy)

1 point: Projects filed on or before July 4, 2011.

0.5 point: Projects filed on or after July 5, 2011.

Source: Community Energy Partnerships Program; open letter from Energy Minister Chris Bentley to Colin Andersen, CEO of the Ontario Power Authority, dated July 12, 2012.

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Solar energy co-op readies for launch

The Ottawa Renewable Energy Cooperative is in final negotiations with four local housing co-operatives to install 10-kilowatt solar projects on their roofs. In addition, the group is negotiating with a solar developer to buy a 250-kilowatt system.

Once these deals are closed, the co-operative will seek out local engineers, accountants and construction companies to help it get up and running. Ottawa residents can become members of the co-op by purchasing a minimum of 10 shares at $500 each. They then hang on to those shares for 20 yıl, gradually receiving full repayment on the principal, plus some interest.

“The key theme is local ownership and control,” says Dick Bakker, the secretary of the co-operative.

OREC represents a new wave of renewable power in Ontario, its founders say, providing a way for the community to invest in solar panels, wind energy and other forms of clean energy. In Ontario, there are only two other green power co-ops that the founders are aware of: Toronto-based TREC Renewable Energy Co-operative and AGRIS Solar in southwestern Ontario.

But these co-operatives, and solar industry insiders in general, are meeting with headwinds in the wake of government regulations regarding the solar industry.

Under its feed-in tariff program, the province signs 20-year contracts with renewable energy producers that guarantee them generous premiums for their power. Ontario has one program for larger producers, as well as one for small projects – dubbed microFIT – that was suspended in August 2011 while the government reviewed the requirement for applications.

That meant new projects could not be approved, effectively freezing the sales pipeline for some companies. New rules came out this month, with a point system implemented to prioritize projects (see sidebar). Government officials will reopen the application process in August.

Bu arada, diyor Clearly Solar CEO Jim Cummings, small companies have been suffering as a result of the suspension. In some cases, they’re going out of business altogether.

“I spoke to my banker last week, and she said one of her (güneş) customers lost $3 million this year. These are small companies. It is tragic the way the government has handled this,” says the head of the local solar installation company.

“I understand it has to go up the food chain, and the decision to review the program is time-consuming, but it’s got a real impact on the industry as a whole.”

Surviving such changes in government policy is just one challenge facing a renewable energy co-op, which must also deal with possible cost overruns and adjusting revenue forecasts that can change amid real-world use of the technology. For example, manufacturers’ promises for solar technology sometimes do not live up to expectations, Mr. Cummings says.

“Small companies focusing on smaller microFIT installations suffer the most,"Diye ekliyor, since those focusing on the larger FIT projects typically have better financing and deeper pockets.

Mr. Cummings and Stephen Graham, president of engineering and consulting firm SGA Energy Ltd., both say they are in support of the co-op model, though. Mr. Graham calls OREC members “risk-takers and pioneers” who are providing an alternative for small-cap investors to get involved in the industry. He adds the challenges for revenue may not be as worrisome as some fear.

“It’s almost like a (guaranteed investment certificate): the income is guaranteed as long as the sun shines, and that doesn’t vary year-to-year, very much,"Bay. Graham says.

 

Feed-in tariff community participation

The Ontario Power Authority’s main vehicle for encouraging community energy is the Community Energy Partnerships Program, which allots grants of up to $200,000 for these types of projects in the province.

CEPP came out of a 2009 directive from the Minister of Energy and Infrastructure encouraging industry players to include renewable energy in the grid. The grid is considered “brittle” in that it is difficult for the aging infrastructure to accommodate power that flows in and out, when it was built to only channel power out.

The directive also mandated OPA to create the feed-in tariff program, which guarantees producers a set price for their power. There are two types of FIT programs: microFIT (less than 10 kilowatts) and FIT (daha 10 kilowatts).

In mid-July, the federal government set new guidelines for FIT, placing a high emphasis on community participation. Applications are awarded points depending on the level of community involvement and other features. The more points, the higher a priority is usually placed on the project.

 

The point system is as follows:

3 points: A project in which a local community has a minimum 15-per-cent equity interest held by a co-op with, in the case of large FIT projects, 50 or more property owners who live in the municipality where the project is located. In smaller projects, 35 owners must participate.

3 points: A project in which an aboriginal community has a minimum 15 per cent interest.

2 points: A project including an equity interest or host from an institution such as a public university or publicly owned long-term care home.

2 points: Support from local council.

2 points: Support from local aboriginal community.

2 points: Project readiness (based on having available land or, in the case of a solar applicant, an available surface).

1 point: System benefit (biowater and energy)

1 point: Projects filed on or before July 4, 2011.

0.5 point: Projects filed on or after July 5, 2011.

Source: Community Energy Partnerships Program; open letter from Energy Minister Chris Bentley to Colin Andersen, CEO of the Ontario Power Authority, dated July 12, 2012.

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ABD dışındaki. unveils solar energy blueprint

WASHINGTON, Temmuz 25 (UPI) — The U.S. Interior Department said it identified 17 zones in southwestern states that are candidates for major solar energy development.

ABD dışındaki. Interior Secretary Ken Salazar said the unveiling of a final environmental impact statement paves the way for major solar energy developments in Arizona, California, Colorado, Nevada, New Mexico and Utah.

This new road map builds on that commitment by identifying public lands that are best suited for solar energy projects, improving the permitting process and creating incentives to deliver more renewable energy to American homes and businesses,” Salazar said in a statement.

The impact statement identifies 17 areas totaling 285,000 acres of public lands as priority areas for utility-scale solar development. The Interior Department estimates the zones could lead to the development of more than 23,000 megawatts of solar energy, enough to power 7 million U.S. households.

Critics of U.S. President Barack Obama‘s domestic energy policy have expressed frustration with solar energy initiatives after a series of solar manufacturers declared bankruptcy. Solyndra, one of those companies, failed after receiving a $535 million loan guarantee from the Department of Energy.

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ABD dışındaki. unveils solar energy blueprint

WASHINGTON, Temmuz 25 (UPI) — The U.S. Interior Department said it identified 17 zones in southwestern states that are candidates for major solar energy development.

ABD dışındaki. Interior Secretary Ken Salazar said the unveiling of a final environmental impact statement paves the way for major solar energy developments in Arizona, California, Colorado, Nevada, New Mexico and Utah.

This new road map builds on that commitment by identifying public lands that are best suited for solar energy projects, improving the permitting process and creating incentives to deliver more renewable energy to American homes and businesses,” Salazar said in a statement.

The impact statement identifies 17 areas totaling 285,000 acres of public lands as priority areas for utility-scale solar development. The Interior Department estimates the zones could lead to the development of more than 23,000 megawatts of solar energy, enough to power 7 million U.S. households.

Critics of U.S. President Barack Obama‘s domestic energy policy have expressed frustration with solar energy initiatives after a series of solar manufacturers declared bankruptcy. Solyndra, one of those companies, failed after receiving a $535 million loan guarantee from the Department of Energy.

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Chinese Solar Manufacturers Face Blowback As Trade War Escalates






LDK Gets To $2.30 With Lifeline From Its Home City






Who’s Winning The Solar Trade War?






Report: Solar Panel Supply Will Far Exceed Demand Beyond 2012

English: On 140 acres of unused land on Nellis...

Nellis Air Force Base, Nev. (Photo credit: Wikipedia)

China’s headlong rush into solar-energy equipment for export to the West has stirred global trade tensions. In May the U.S. Commerce Department said it would subject Chinese exporters to anti-dumping tariffs of up to 250% on solar panels. Last week, in an apparent retort, China said it was investigating ABD dışındaki. and South Korean suppliers of polysilicon, a key ingredient in solar cells. China had sharply criticised the U.S. ruling as a protectionist measure. While the full effect of the U.S. tariffs won’t be felt until 2013, China’s solar industry is already in trouble. Oversupply of solar equipment and polysilicon in China means that companies are desperate for sales. Europe’s financial woes are already throttling government subsidies for installation of solar panels. China exports nearly $2 billion of solar panels annually to the U.S., and while not all companies will be hit by huge tariffs, it’s hard to see much upside. U.S.-listed Chinese solar firms have had a terrible year. Shares in Suntech Power (STP) are down 79%. JA Solar Holdings (JASO) is trading below 1$, down 30%.

Bad timing, then, for Hi-Min Solar Power, a solar water-heater company that grew on the back of close political ties in its home province of Shandong. After a third attempt to list shares in Shanghai was rejected, founder Huang Ming lashed out at the news media for linking him to a disgraced politician in the province. He is particularly incensed at reports that former vice-governor Huang Sheng is a relative who helped him obtain cheap land in Dezhou for his solar factories and real-estate projects. Not so, claims Hi-Min’s chairman, though he admits that Huang Sheng was his friend and “benefactor”. The disgraced Huang was expelled last month from the ruling party for accepting bribes and being “morally corrupt”. The suspicion is that Hi-Min’s application for an IPO was denied because of its association with him. During a stormy press conference on July 20, Chairman Huang Ming claimed that the reason was that Hi-Min had non-performing assets. The company has tried for years to go public, all to no avail. Chinese media reports that the corruption probe that brought down the vice-governor involved land transactions to clean energy companies in Dezhou. No wonder Huang Ming is feeling the heat.

In southern Jiangxi province, solar power is also proving a headache for local authorities. Indebted LDK Solar, the world’s second-largest solar wafer manufacturer, has seen its ADRs drop 15% after losing $185m in the first quarter. One major drag is that its cost of producing polysilicon is well below the spot price. Now it’s turned to city authorities and Chinese bank creditors for help. Caixin reports that LDK owes over RMB30 billion ($4.75 milyar) to domestic banks and the city of Xinyu has had to provide emergency funding while it tries to restructure, possibly by selling a stake to a state company, though that could be a stretch, according to Caixin.

The Jiangxi government has allotted 2 billion yuan to banks to roll over loans and required bank branches not to demand for payback for now. Bank sources said the measure can’t last long.

“The most feasible solution is an equity swap,” a source in the solar industry said. “It is possibly that state-owned firms that have already entered the solar business, such as China National Materials Group Corp. or China Enerji Conservation and Environmental Protection Group, could buy LDK’s stake.”

Earlier media reports said state-owned companies were in talks with LDK Solar. But the nationalization of the company could be difficult given the sluggish solar industry and the company’s huge debt. Jiangxi Copper Corp., one of the province’s largest SOEs, rejected an offer from the Xinyu government to buy into LDK.

So much for China’s claim that it doesn’t subsidise its solar-energy companies. Yet there are plenty of hidden subsidies found elsewhere, including government support to the solar market in the name of clean energy. LDK is likely to keep pumping out its panels, even at a loss, given its 28,000 workforce and China’s slowing economy. Of course, falling prices for solar inputs and equipment are good for consumers who want to switch to solar, as well as utilities that want to up their renewable energy share. ABD dışındaki. installation of solar panels is likely to double this year, helped by – what else? – government subsidies.

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